Creative leader with 12+ years of experience building integrated healthcare brands across healthcare professionals (HCPs), allied healthcare professionals (AHPs), patients, and caregivers. With dual backgrounds in biology and design, I transform complex science into clear, credible, and emotionally engaging creative that resonates with diverse audiences.
I thrive at the intersection of strategic thinking, big ideas, and exceptional design. Whether developing a brand platform, designing a digital experience, or crafting a campaign, I bring a strong creative point of view and a refined visual sensibility to every project.
Throughout my career, I've led multidisciplinary teams in creating integrated brand ecosystems spanning identity, websites, UX/UI, CRM, video, social, congress, print, and patient education for leading pharmaceutical companies. I enjoy connecting strategy, science, technology, and design into cohesive omnichannel experiences while partnering closely with strategists, writers, developers, medical, and account teams from concept through launch.
As an early adopter of AI-powered creative workflows, I integrate tools such as ChatGPT, Adobe Firefly, and Figma to accelerate ideation, strengthen collaboration, and expand creative possibilities. I enjoy mentoring teams, sharing new ways of working, and helping creatives confidently adopt emerging technologies.
I believe biology and art are deeply connected in pharmaceutical advertising. Biology provides truth; design provides translation. My scientific foundation helps ensure ideas remain accurate and meaningful, while my creative instincts shape work that is elegant, engaging, and human. I'm driven by curiosity, inspired by great design, and motivated by the challenge of turning complexity into experiences that people understand, trust, and remember.
work history
My experience spans a wide range of therapeutic areas: including oncology, Inherited retinal diseases (IRDs), psoriasis, Crohn's disease, eye care, heart disease, allergy, type 2 diabetes, and women’s health.
Pharmaceutical clients: GSK, Pfizer, Sanofi, Johnson & Johnson, Seattle genetics, Alexion, Genentech, AbbVie, Oncopeptides, Astellas, Incyte, Novo Nordisk Rybelsus, Bayer, Boehringer Ingelheim, and Catalent.