Eyes on genes

I was responsible for overseeing the entire creative process from start to finish. I created a storyboard by combining bold and vibrant iconography with talent to establish a dynamic and engaging
narrative. I mapped out each shot to aligned with the overall vision. In addition, I set up the direction of the prompts, wardrobe and makeup so each element can fit seamlessly with the characters
and the story's tone. On set, I worked with the talent and the producer to make real-time decisions. In post-production, I selected the soundtrack, actively involved in the editing process to make
sure overall smooth transitions, right pacing and visual effects. (Path to view the video: www.eyesongenes.com/hcp/resource-center > Videos > Videos and Support > Genetic Testing 101
(the 3rd video on the page)

Eyes on Genes figma website

I was responsible for designing the www.eyesongenes.com/hcp/home HCP website using Figma. I curated the best hero shots from hundreds of real patient photographs and hours of
video footages. Additionally, I created all the custom medical illustrations and directed the overall look and feel, and interactions of the website to ensure an authentic and impactful user
experience. The design elements were adapted for the patient portal.